ITTF 2008 is the biggest forum for travel and tourism direct selling in Indonesia, officially initiated by the Indonesian Government in cooperation with three biggest tourism organizations in Indonesia: Indonesia Hotel and Restaurant Association (Asosiasi Hotel clan Restoran Indonesia / PHRI), Association of Indonesian Tour and Travel Agency (ASITA) and Indonesia Congress and Convention Association (INCCA), as well as supports from Indonesia National Air Carriers Association (INACA) and other organizations. The fair would serve as a meeting point for Indonesian communities nationwide in need of information on tourism and travel worldwide. It is expected various organizations from many countries would participate in the event.

Over 30 countries is expected to participate ITTF 2008, making the most of more than 150 booths introducing their travel and tourism services, and estimated to draw 20,000 visitors every day.